How To Write Your Own Blogs That Will Engage Readers
Your expertise is an invaluable asset in your market. Learning how to leverage your knowledge and produce quality content for your customers can help take your business to the next level. Some of our clients have been writing their own blogs but don’t know the keys to success. These simple tips can help you strengthen your content and help you reach more customers! Most of these are simple, but they make a huge difference.
Will the Arrow Hit the Target?
The first step in getting your customers through the door is speaking to them in a language they understand and care about. To do that, you need to understand your target audience. One of the ways to think this through is who, what, when, and why.
- Who are they?
- What kind of content do they like?
- When and where do they hang out online?
- Why are they not finding you?
Once you know your target audience, you can write more effectively for them.
Second, have a clear idea of what it is, precisely, that you want to teach or share with your readers. What value can you bring to the lives of your readers? If you’re not seeking to answer real questions people are asking, your blog might as well not exist.
Find a Good Keyword
Keywords are words or phrases people use to search for things on the Internet. If you want to rank well in search engines, you need to ensure you have the right keywords in your content.
Keywords are important because they show Google that your content is relevant to the search topic. If they see that people are searching for a certain phrase, they’ll know that your site is about that topic.
So how do you find out what words people are using? Here are some ways:
1) Google Trends – This tool shows trends over time for different countries and regions around the world. You can see which terms are popular and which ones rise and fall in popularity over time. An example of this would be blogs that fluctuate with the seasons. A roofer in Florida doesn’t need to look to Google to know when his solar roofing line is likely to sell well, his front porch will tell him that every day, but a roofer in Idaho can benefit from knowing that the phrase “solar panel” only appears in Boise, and peaks in July each year.
2) Google Keyword Planner – This tool from Google Ads allows you to enter a keyword or phrase and see related keywords with traffic estimates (how many people type those words into Google every month). It also tells you how many advertisers bid on each keyword so you can gauge how competitive each one is likely to be. You can discover new keywords and see the search volume for existing ones. It can be tricky for novice writers, but if you are running pay-per-click ads and doing blogging, it is a useful tool.
Optimize your content with keywords to help your search engine results ranking and help the right people find your services when they need them. A little research can help you find the right words, and then it is up to you to work them into your blog so they fit without sounding forced or unnatural. It is better to have no keywords than bad writing.
How Many Words Should Your Blog Have?
Is there a perfect blog word count? No, but we have written thousands of blogs and spent hours researching this question. We’ve found blogs should be at least 350-400 words but could be longer if the information quality is high. In reality, the quality of your words is more important.
Most blogs have a word count of between 500 and 1,000 words. This is long enough to get your point across and make the reader interested in what you have to say, but not so long that they lose interest. We’ve found that on most topics, 800 words are effective.
It’s also important to ensure your blog posts are well-structured and have good headlines and relevant images. The better the structure, headline, and images on a blog post, the more likely it is to be shared by your target audience.
The key to success here is creating content applicable to the client’s business goals while also providing value to your target audience. For example, if you’re working with an e-commerce store, consider writing an article about starting with affiliate marketing or creating an effective SEO strategy. This can help you build an audience who will read future posts and also share them with their friends.
Remember to E-E-A-T (Experience, Expertise, Authority, and Trustworthiness)
Writing blogs for your website is one of the best ways to build authority and trust with your audience. Blogging has become a key part of digital marketing, especially for small and mid-sized businesses.
Google judges scores your website on E-E-A-T (Experience, Expertise, Authoritativeness, Trust).
- Experience- First-hand familiarity with your topic makes your content more reliable.
- Expertise- What credentials, knowledge, and qualifications do you have to speak on the subject?
- Authoritativeness- What is your reputation in this industry?
- Trustworthiness- Google does not want to rank content that can’t be trusted.
E-E-A-T can be difficult because of Google’s constantly changing algorithms. Professional writing services use tools and experts to gain authority. That will be the most difficult hurdle to get over if you’re writing blogs. You are the authority of your profession based on years in the industry. Writers are experts in communicating that authority and helping your content to rank.
Your content is a great way to show the readers you have the experience, expertise, authority, and trustworthiness they need. You can use your blog posts to show you have the knowledge and skills to help them solve their problems.
Start Writing Your Own Blogs
These are some of the best practices that professional writers use to rank in SEO. The important things to remember are to know your target audience, write quality blogs that people want to read, and be the authority that Google is searching for! Whether you choose to write your own or leave it to the professionals, just know we are here to help!
