3 Burning Questions Answered! Web Development: What Is It? Is It Important To Your Business? Why Choose Art Unlimited?

In today’s digitized environment, a website is essential to running a business. Your website is a branding and marketing tool. It is where potential customers discover, learn about, and engage with you. And it all begins with the creation of your website – or what is known as web development.

But what exactly is web development? What does the process of designing a website entail? Is web development important for your business? We’ll answer these questions below, so read on to learn more.

What is Web Development?

Web development refers to the tasks associated with the construction, programming, and maintenance of websites that run online on a browser. The web design process includes web design, coding, programming, network configuration, web content development, and server-side/client-side configuration, among other tasks.

In a broader sense, web development encompasses all the work that happens behind the scenes to make sure a website works fast, looks great, and performs in ways that allow for a great user experience.

There are two main types of web development:

Front-End Web Development

Front-end development refers to the development of the “client-facing” part of the website. It involves the elements that users will see and interact with, such as the drop-down menus, color schemes, font choices, page format, and so on.

Back-End Development

Back-end development involves laying out all the behind-the-scenes, technical elements of the website. It consists of the server that hosts the website, a database to contain the data, and an application for running the website. Backend development services are essential for ensuring that all elements run smoothly together.

Overview of the Web Development Process

Professionally developed websites are tactically planned to ensure optimal technical performance, search engine optimization, marketing efficiency, and conversions.

Planning: The web developers meet with the client to discuss the goals of the website, target audience, existing brand strategies, and the type of content needed for the website.
Mapping: This step involves outlining all of the website’s pages and the relationship between those pages.
Design: This focuses on the website’s visual elements, such as the logo, images, videos, and color scheme. Design helps strengthen the brand identity.
Coding: The web developer takes the client’s vision, plan, and design elements into account to create an actual website.
Content Creation: The design team populates the web pages with search engine optimized content.
Review and Testing: before a website can go live, it must be thoroughly tested to check things like usability, functionality, performance, speed, and compatibility, among others.
Launch: The website comes to fruition and is uploaded to a server, making it accessible to online audiences.

Why is Web Development Important to Your Business?

Sure, you understand the importance of having an online presence, but you might not be aware that a well-designed website can make a big difference for your business. You need a website if you want to grow your business and increase your revenue. It’s that simple.

Here are some of the reasons why you need to invest in web development services:

Proving Credibility

With competition raging between companies in today’s digitized environment, having a website can give you the much-needed edge. A clean, modern website that looks good and allows for effective communication with customers legitimizes your company in ways no social media platforms would. It gives people comfort that you are a genuine and trustworthy business.

Brand Identity

A website is an essential marketing tool for businesses. It clearly establishes who you are, what you have to offer, and what you stand for. The right website design can create the essence of uniqueness among your customers.

Wider Audience Reach

One of the most intriguing benefits of having a website is the increased chance of getting leads. A fully optimized website will attract valuable search engine traffic. People use keywords to look for information. Implementing keywords and topics on your site will help people find you online.

Individuals interested in your product and services will want to contact you for more information, allowing you to increase your sales.

Accessibility Around the Clock

Another fantastic benefit of web development is its 24/7 accessibility. Customers demand availability, and having a website allows them to reach you at any time for their convenience.

Ecommerce Support

Even if you aren’t a traditional e-commerce business, having a website gives you an online storefront. With web development, you can build an audience, target niche customer bases, and expand your reach.

Why Choose Art Unlimited for Web Development?

With over 40 years of experience, we are the experts you need to create a website that is robust, secure, and customized to create lasting impressions both interactively and visually.

Unlike other developers who use a cookie-cutter approach to website development, we create websites that are tailored to fit the specific needs of our clients. We help you bring your vision to life and ensure that your website reflects the personality and mission of your company.

Using out-of-the-box design concepts and sleek aesthetics, we design and develop innovative, powerful websites that capture your brand, connect with the target audience, and improve conversion rates. Our goal is to make your website a powerful communication channel that helps you achieve your goals and grow your business.

Here are some of the reasons why top brands choose us for their web development: