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If you own a roofing, HVAC, or solar energy business, you understand the importance of an effective marketing strategy to your bottom line. Advertising and

How To Write Your Own Blogs That Will Engage Readers Your expertise is an invaluable asset in your market. Learning how to leverage your knowledge

Every industry has a target market: the perfect customer persona. In the construction industry, it may be a middle-aged, middle-class homeowner or a homeowner’s association

If you started a growing business and have begun to expand, you may wonder how to find more customers. Or maybe you have been in

For roofing contractors, taking the leap from asphalt shingles to solar solutions takes more than just technical expertise. There are a lot of considerations for

Strategic Marketing Personas: Of All The Customers In the World, Which Are Yours? How do you identify your ideal customer? Where do you find them?

There are few things a person can do in six seconds: take a deep breath, get a glass of water. Finish reading this sentence. In