Jan. 9, 2023
Written By: AU Author
Have you ever wondered, “Why is the brand identity for my business important?” Every business has a brand identity, which is simply the distinguishing character or personality (dictionary). How potential customers perceive this identity will determine whether they interact with the business or not. This makes it imperative to know and understand how to share what your company is about. Step one is knowing your brand identity; step two is documenting the guidelines for how it should look and feel. Here are six reasons why brand guidelines matter.
Category: Design, Our Brand
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