Marketing Tips

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Here is an array of proven marketing tips for entrepreneurs and small business owners looking for a stronger, more stable online presence. Wondering about best business practices? We got you covered there, too!

September 2020

7 Important Marketing Questions To Answer In Your Down Time

Here’s the premise: we give people advice about their marketing, but they don’t always have the time to implement the updates. It happens to every business owner. Sometimes your marketing needs more than the quick answers we can cover in a phone call. So print this off, download it, or paste it as your screensaver, and save it for when a winter storm shuts you inside during the off-season. Because as a marketer, I can guarantee answering these seven questions will dramatically improve your effectiveness next season. […]

August 2020

How To Improve Your Communication Soft Skill

What are soft skills, anyway? Soft skills can be boiled down to how you treat others. They are more associated with your personality than your training. They ‘are personal characteristics that enable individuals to interact well with others and perform their jobs well.’ Every job you hold, whether as a contractor, stay-at-home parent, solo entrepreneur, or remote-office employee, requires you to get along well with others. […]

How to be a Terrific Photography Marketer

As a marketing agency, we’re always encouraging our clients to use more images. But when your marketing is images, it’s tough to stand out! When you’re sailing the image sea, try these five actionable ideas to better market your photography business.  […]

July 2020

June 2020

Behind The Scenes Of Your WordPress Site And Accessibility

We hear a lot about accessibility and inclusivity these days; it’s important to make sure people of every ability level have access to things they need in order to do their daily tasks. But what about your website? Since a website is online, it doesn’t have any bathrooms, parking lots, or stairs, so how does accessibility apply to a website? […]

Behind The Scenes Of Web Development Technologies

Web development is a huge part of our world today and the scene is ever-evolving and changing. Have you ever wondered what web development technologies are? First, it’s best to talk about why you should even care about web development technologies and what it actually means. […]

May 2020

April 2020

6 WordPress Plugins You Need To Succeed

Ah, the world wide web! If you are building your presence online, chances are you have your very own website. And now you wait for visitors. As you wait, maybe you’re wondering if you have everything you need to succeed. […]

March 2020

3 Simple Ways PPC Helps Your Business Triumph

How can PPC help your business? To answer this question we first need a basic understanding of what PPC is. PPC, or pay per click, is a paid advertising platform which allows a business to target specific types of customers in specific areas for a cost. It allows you to reach your target audience efficiently and effectively. PPC ads are only seen by their intended target audience. This results in a higher conversion rate for ads since the message is being seen by the people most likely to buy your [...]

COVID-19: How To Work From Home and Stay Connected

The world has been shifting beneath our feet in these past few weeks. As more and more people need to transition to working from home, many are wondering how to get their work done. Parents with kids out of school, housework, and even worry about how our lives will change are all worthy distractions to combat – with love and clean hands. […]

Why PPC Is Important For Your Business

PPC stands for pay-per-click, which is a part of digital marketing. This is where a company can pay a fee for each time someone clicks on one of their ads. A higher budget will make your end result better – and sometimes quicker. PPC helps you gain fast brand awareness while your SEO strategy works on raising your website ranking organically. […]

February 2020

Behind The Scenes Of Local Ads And Their Value

Please allow me to increase your knowledge of how Google Local Ads can assist your business. Finding ways to boost your business with new insights will maximize your advertising dollars! Local Ads tend to be less expensive than other ads which allows you to save your marketing spend even as you increase your brand awareness. […]

How To Choose Your Best Pay Per Click Platform

There are quite a few platforms to choose from to get the best results for your PPC. Each platform has its ups and downs, so finding the right one for you and your business can be difficult. Here are a few of the different platforms and some information about each. […]

January 2020

How To Understand Pay Per Click And How It Works

Click. Click. Click. These are leads being generated by ads every day online. Your ad pops up on your website, social media, search results, or wherever you have it posted. You go to sleep at night knowing your ad is out there. Getting clicks. Leading customers to your products. Or is it? […]

December 2019

4 Things You Need For A Strong Roofing Marketing Strategy

Marketing is a tool you use to grow your business at a steady rate. It is also an avenue for you to promote what you do, from specific services to sharing more about your team. This encourages brand growth and facilitates ultimate success for your business. Take on these four topics to boost your roofing marketing strategy! […]

How To Choose The Best Roofing Business CRM

Managing customer relationships is crucial for your roofing business. By keeping relationships with existing customers, they will spread the word to potential customers. The problem is choosing which customer relationship management (CRM) tool is best suited for your company. […]

November 2019

How To Market Your Roofing Company In A Digital World

We are living in an increasingly digital world. I can still remember life without the internet, and my how things have changed! Art Unlimited has been around longer than the World Wide Web, and now we find ourselves fully immersed in this fascinating, always changing digital space. […]

October 2019

Art Unlimited Partners & Integrations For Your Benefit

“It takes a village to raise a child” is an oft-quoted African proverb. This wisdom can be applied to many facets of life, including growing your business. As Art Unlimited has continued to grow, we have seen the benefits of cultivating strategic partnerships with other companies within and outside of our direct industry. Our partnerships bring benefits to: […]

September 2019

August 2019

July 2019

How To Add Energy To Your Ads With Google Local Services

Marketing your business has many facets to keep track of. One big way most businesses market is by purchasing ads. Do you place those ads in only one place, or do you diversify over a few platforms? Placing ads in many locations can help generate more leads. Google Local Services is one place you should have a presence on. Keep reading to learn why they are important. […]

June 2019

What You Need to Know About Pay-Per-Click and Google Ads

If you are trying to market your business in this advanced internet age, pay-per-click marketing will prove to be one of the best marketing techniques currently out there. Pay-per-click marketing benefits all who are involved. Searchers can easily find what they are looking for, advertisers find the perfect audience through the search query, and search engines can do their job better by knowing exactly what you are looking for with specified searches and advertisements. […]

5 Ways You Can Use Facebook Live

The online world is evolving, and so are the ways you can market your business online. Facebook Live gives you the power to broadcast yourself to your Facebook fans, groups, and more while allowing people to interact with you through the video. […]

May 2019

Blogging For Beginners: 3 Essential Questions To Answer

Now that your business has been up and running for a couple of years, have you started thinking about adding blogging to your marketing repertoire? Getting started can be hard to do because there is just so much to consider. Here are the first three things to answer when you are starting your blog. […]

April 2019

Top 10 Mistakes Of DIY Websites

Welcome to the world-wide team of small entrepreneurs. You are joining a growing demographic and we are so excited to have you! We are a small marketing firm that has been in business for over 35 years so we know a thing or two about what makes a great website. As a newbie, we know you may not have the resources to hire a designer to build a stellar website for you. So to help, here are 10 common mistakes we see made in ‘do-it-yourself’ websites. […]

March 2019

AMP: What Happens When You Harness This Awesome Technology

Welcome to the digital age, where information can be transported across the planet and back in seconds, card catalogs are cute things of the past, and microwaves annoy us because making a bowl of Ramen can’t be finished fast enough. We have a need—a need for speed—and it transcends nearly every area of our lives, including on the web. […]

Our New Release! Convert Leads With Decider Pro

Roofing and construction contractors are in a very competitive industry when it comes to nurturing and converting leads. If you have a website, you may find users visit, check out your services and products, and leave without calling you to receive a free estimate. Knowing you have customers interested in your services but aren’t quite ready to take the next step can be a frustrating cycle! […]

February 2019

How Gutenberg Is Changing The Face Of WordPress

Here we are at the dawn of a new WordPress era. Gutenberg, the new block editor from WordPress, released back in December 2018. With the release of Gutenberg, things will be changing in the world of web development and also with blogging. It is said blogging will be easier — easier to add content as well as images. […]

January 2019

What You Need To Know About Tracking Social Media Metrics

Offering a service to others involves many moving pieces. As you are performing your job, it is important to be able to show the success of your work. This helps build trust and understanding between you and the people you meet with or report to. Today, we will focus on solving the problem of showing social media’s value. Social media plays a very important role in building brand awareness. It also helps companies develop trust with current and potential customers. […]

The Easy Way to Auto Test Your Website Forms

Website forms are an important part of doing business in this digital age. Depending on how large your company is, you could have dozens of forms on your website. It builds trust with your client base – new and existing – if they can fill out your forms and hear back from you promptly. If your forms are not working, however, the trust they gave will dwindle until it is all gone. Let FormTester 365 be your handy sidekick to keep your marketing forms in working order. […]

Art Unlimited’s Top 10 Read Marketing Blogs of 2018

  With 2018 now behind us, I went spelunking into our most visited blogs of 2018. This was quite a trip down memory lane, looking at how things have changed in digital marketing. Here is a look back at our Top Ten Marketing Tip blogs. Google Update of Panda 4.0 This hungry little Panda is after duplicate content, automatically generated content, and spam. If it finds these things on a website, the rank will drop so fast your head may spin. Good SEO is like starting seeds. Keywords need to [...]

December 2018

How To Calculate Your Lead Value In Under 8 Minutes

How to Calculate Lead Value How much is a lead REALLY worth to your business? This is something that you can easily calculate. First, make sure you have all of your marketing and sales information at hand. Generally, you will want to use the information from the previous year. For seasonal businesses, it is also a good idea to assess your cost per lead and lead value quarterly. So get ready for your fully packed 7.8 minutes of reading, and GO! […]

November 2018

October 2018

Image Quality/Optimization

You may think that having high-quality images on your website is a back-burner issue, but we can assure you that it should be one of your highest priorities, and not just for the aesthetics! […]

Why Your Roofing Leads Are Slower This Year

In the past, you put your name in the phone book and slapped together a chintzy website to bootstrap your company into forward motion. You knew your roofing company was better quality than your competitors, but word-of-mouth was what made your phone ring. We’ve heard this statement hundreds of ways in the past year, “We just had a big storm roll through, and in the past, we would get hundreds of calls. This year, our phone barely rang.” Digital is taking a big part in the roofing industry to reach [...]

September 2018

Starting Your Automotive Google Ads Campaign Right

  Running Google Ads can be a big project when you’re busy running your automotive business. We know this can be time-consuming, which is why we wrote this guide on how to set up your Google Ad account properly. Let’s dig into it! You will have to have a Google email and password associated with your Google Ads account in order to get going with internet advertising. A note in this article: Google has been making a transition from the name Google AdWords to Google Ads (in order to include [...]

August 2018

How to Use Instagram for Your Tourism Bureau or Resort

Instagram’s user base is growing constantly, and it’s getting more diverse too! Since Instagram is big on sharing jaw-dropping photos, amazing experiences, and connecting with thousands of people, it’s a great platform for your resort or tourism bureau to dive on in! Here’s what you’ll want to know. […]

Why Having SSL Can Avoid a Future Crisis

One of the challenges of working in the digital world is constant change. Software, servers, and standards are always evolving to improve user experience, which is great! But it also means to keep your website relevant, you have to keep up with features and updates as they are released. We’d like to inform you of some future Google search engine changes we are predicting, based on our observations from the past. Over the last few months we’ve started to notice Google’s tastes start to change in terms of their preference [...]

The Free Website Google Made For Your Business

Just when being able to afford a website seemed out of reach, Google came through for your small business. Yay for the little guy! Today we’re going to be talking about the awesome opportunity you have to build a website within your Google Business Listing. […]

Art Unlimited Recognized as A Women Owned Business

For over 35 years, Art Unlimited has opened its doors to many clients from coast to coast. This year, Art Unlimited has been nationally recognized by the Women’s Business Enterprise National Council as being women-owned and operated. Founded in 1982 by Tom & Pat Chapman, the company values their advisory insight on the leadership team. In addition to serving on the leadership board, Tom oversees the company design and Pat manages the company’s community involvement and outreach. We are blessed to recognize their involvement in making the company who it is [...]

July 2018

How to Spot Fake Domain Renewals In 3 Steps

As a business we get a lot of letters and calls telling us to renew our domain name. Companies will try to tell us that if we don’t renew our domain name with them, they will take it down and remove it from the internet, taking down your website with it. If you own, manage, answer phone calls, or open mail at a business, you've probably encountered this, too. What is a Fake Domain Renewal? Fake domain renewals come in a rainbow of colors, styles, and forms. We want to [...]

June 2018

May 2018

How To Write The Best Meta Descriptions For Roofing Websites

30 seconds are on the clock. You are finally alone with the person who can send your company numbers soaring. If you don’t start talking now, you may never have this opportunity again. This scenario is a make-or-break opportunity and it’s one that you have hundreds of times per day on the internet. Meta descriptions are your roofing website’s elevator pitch, and if you don’t have something great to say, you are losing many potential customers. […]